Chief Executive

Anthony Morris

Anthony offers unique experience in building and running successful customer insight teams delivering sophisticated analytics programmes. 

His expertise in analytics and CRM was gained at leading organisations including Dixons Carphone where he pioneered the use of decision sciences and AI to optimise all aspects of the customer proposition. 


Anthony started his career at Booz Allen working with a wide variety of clients on strategic and operational issues, specialising in due diligence and turnaround of FMCGs for private equity clients.

Anthony featured in dataIQ’s 100 most influential people in data.