Koos Berkhout
Koos has played a key role in the development, launch and management of some of the world’s best-known consumer engagement and membership programmes in retail and financial services, including Nectar, Capital One, Rakuten and most recently the yuu Rewards programme in Asia.
Expertise
Typical focus: Data science, Software development.
His areas of expertise include customer strategy development, customer analytics using data science and data management.
Koos has wide-ranging, international experience working closely with consumer businesses and B2B companies across Europe, North America and Asia.
Koos has worked with clients in retail, financial services, automotive, consumer packaged goods, e-commerce, travel & leisure, telecoms, and utilities.
Prior to Tecsa, Koos held senior roles at a number of client and agency businesses, including Capital One and Rakuten.
