Phil Evason

Phil has over 20 years’ experience helping some of the world’s leading retailers drive competitive advantage and shareholder value from loyalty programmes using enhanced analytics of customer data to build shopper engagement, shopper frequency and share of wallet.


Typical focus: Data commercialisation, Personalisation, CPG and retail insights

Phil has worked in multiple territories with diverse working cultures. He specialises in helping businesses drive commercial growth and has an outstanding track record of building - and leading - successful teams in the strategic development and implementation of customer loyalty, insights and partner monetisation programmes. These programmes consistently drive significant commercial value and profitable growth for retailers, their CPG suppliers and partners.
Prior to joining Tecsa, Phil led Aimia’s ‘Intelligent Shopper Solutions’ retail consulting, customer analytics, personalisation and data monetisation business.