Richard Campbell

Richard is a marketing expert with a proven track record in creating and launching successful customer-focused brands and engagement programmes.


Typical focus: Consumer brand development, CRM and communications strategies.

After an early career in agencies and consultancies, Richard then held senior client roles at Arcadia, the UK Retail Group, where he ran multiple award-winning brand and product launches. Richard joined Nectar as CMO from start-up and guided the brand through five years of consistent growth.

Richard has broad technical understanding of advertising, brand development, consumer PR, corporate communications, CRM, e-commerce, analytics, and customer insight.

Prior to Tecsa, Richard set up customer engagement programmes in the UK, Europe and USA in multiple sectors including financial services, healthcare, gaming, nursery and FMCG.

Based: Hong Kong and London