Rob has extensive experience in driving growth for retailers and CPGs through customer data. He has focused on redefining customer-centric category management building innovative frameworks and cutting-edge data science to deliver step changes in performance for retailers and CPGs.
Typical focus: Retail analytics, category management, retailer-supplier collaboration
Rob has worked in retail, loyalty marketing and consultancy. Prior to joining Tecsa, Rob led the global category management team at dunnhumby, embedding best-in-class category solutions with dozens of clients around the world including Tesco, Wholefoods, Grupo Pao de Azucar, Coop Denmark and Monoprix and spent 3 years leading teams in Latin America.
Rob’s early career included 5 years at AIMIA building analytical and CRM capabilities for Nectar UK and leading data and insight for the John Lewis Partnership.