Chairman and Founder

Tony Buffin

Tony brings with him a track record of building, transforming and growing businesses in multiple sectors for both private and public shareholders, including FTSE 100 and ASX 20 listed companies.


Typical focus: Advisory, Partnerships, Data-driven Proposition extensions.

Tony led the successful turnaround of Holland & Barrett International, a leading UK-based multichannel retailer. Prior to Holland & Barrett, Tony was COO of Travis Perkins PLC leading successful transformations in its trade businesses and the international expansion of Toolstation.

Tony was formerly CFO of Coles Group, Australia and part of the management team that executed one of the most successful turnarounds in global retail. Whilst there, Tony was instrumental in building the company’s financial services, data and online businesses. Prior to Coles, Tony was CEO of the Loyalty Management Group; an international marketing services and analytics business.