Tecsa announces Anthony Morris as CEO and Rob Ruttenberg as Managing Director of Data Science

Consumer data and digital loyalty specialists The Tecsa Group appoint former Dixons Carphone Director of Data & Analytics Anthony Morris as CEO, and former dunnhumby Global Category Analytics Director, Rob Ruttenberg as Managing Director of Data Science.

Anthony Morris has been working with Tecsa since leaving Dixons in 2020.  Prior to joining Tecsa, Morris led the data, analytics, business intelligence & insights teams across Dixons Carphone, where he was responsible for driving more effective use of data and data use case development. Prior to Dixons, Morris worked for the consultancy Booz Allen. 

Rob Ruttenberg joins from dunnhumby where he has spent the last 13 years leading solutions development and was global lead for retail category analytics working with some of the world’s largest grocers including Tesco, Casino and Wholefoods, now owned by Amazon.

Tecsa Chairman Tony Buffin commented: 

“On behalf of myself and our founders Dave Battiston, Koos Berkhout and Gerard Whelan, we are delighted to have both Anthony and Rob join the business to drive our expansion.  Anthony has a track record of driving value through digital and data transformation and is recognised by DataIQ as one of the UK’s most influential data and analytics leaders.  Rob is one of the world’s leading retail data scientists with over a decade of experience transforming grocery category strategies and leading data monetisation. Both Rob and Anthony share our vision to transform consumer businesses through utilising powerful data science and we are humbled they have chosen to join us.”

Anthony Morris commented:

“I’m really looking forward to leading the next stage of Tecsa’s growth. Advances in analytics, such as AI and tokenisation, are creating huge opportunities for consumer facing businesses to differentiate their customers’ experiences, add value and expand their business models.  The race is on to capture these opportunities and Tecsa have assembled a tremendously talented team, and I am very excited to be working with them.” 

Rob Ruttenberg commented:

“What excited me about Tecsa was the speed and agility with which the business has grown.  In just over two years the team are already working with some of the world’s largest, most reputable and forward-thinking businesses with huge data pools upon which we can put data science to work.  I will be working to codify data science into tools owned and operated by our clients to drive decision-making and superior results; I very much look forward to demonstrating the value we can add.”

About Tecsa:

Tecsa was launched in 2018 by retail, customer loyalty and analytics specialist Tony Buffin alongside co-founders Dave Battiston, Gerard Whelan and Koos Berkhout.  Buffin, former CEO of the Loyalty Management Group and Holland & Barrett, has a track record of transforming businesses in multiple sectors in the UK, Europe, and Asia.  Battiston, Whelan and Berkhout have launched and managed a series of successful customer loyalty and CRM programmes for banks and retailers in markets around the world.  

Tecsa works globally to help consumer-facing clients build next generation digital communities, loyalty and membership programmes enabling them to create deeper engagement with their customers.  Tecsa supports its clients to create bigger data pools, build analytical tools, perform superior analysis, and utilise digital customer communication platforms with precision. Tecsa combines deep subject-matter expertise with proprietary technology to deliver rapid and meaningful growth to their clients. Teams work globally across four core sectors: Retail & Consumer Products, Telecoms & Media, Financial Services and Travel & Services.

Recent projects include the design, launch and operation of the award-winning yuu digital membership programme for Dairy Farm International in Hong Kong, customer data transformation projects for European and North American retailers and banks and the development of in-house analytics capabilities.

About Anthony Morris

Anthony built his early career in consulting at Booz Allen where he specialized in FMCG brand transformation and private equity before spending over a decade at Dixons Carphone, where he led data, analytics, business intelligence, and insights.  Anthony holds a 1st class Masters in Engineering from the University of Bristol and an MBA from London Business School.  

About Rob Ruttenberg

Rob built his early career leading customer insights and data at the Loyalty Management Group and The John Lewis Partnership.  Rob joined dunnhumby in 2008 as Solutions Director before progressing to lead the Global Category Consulting practice.  Rob holds a Masters in Aeronautical Engineering, 1st class, from the University of Bristol and a DipMS from the University of Cambridge. 

Media Contact:
Richard Campbell