Supported a programme with over 300M+ members in introducing redeemable loyalty points

Empowered commercial teams with data-driven product assortment optimisation

Boosted member engagement and app usage by redefining the customer value proposition for an international bakery chain

Designed and built a loyalty super app for shoppers in Hong Kong, Macau and Singapore

Combined customer analytics and advanced data science to prioritise network maintenance and investment

Drove 210% membership increase with expanded loyalty programme for Saudi Arabia's leading bank

Launched a super-coalition rewards programme enrolling over 4M+ members across 2,500 stores & restaurants in HK