Tecsa builds multi-partner loyalty programmes and ecosystems that help retailers unlock value and drive engagement.
Loyalty Programme Design
Tecsa's loyalty programmes are built on a foundation of meticulous planning, in-depth customer and market research, and the establishment of clear objectives and KPIs:
Scope and Objectives
We collaborate with you to define the programme vision, customer and business objectives.
Strategy and Business Model
Together with your team, we define the programme strategy and entity structure, ensuring it is aligned to the overall business strategy.
Customer Proposition Design
Through extensive market and consumer research, we create customer value propositions (CVP) that reflect audience needs, attitudes, and behaviours.
Set-Up and Implementation
Tecsa provides comprehensive end-to-end support for setting up all facets of your programme. This includes finance, legal, operations, marketing, data analytics, rewards, and partner ecosystem development, as well as managing and building the technical systems that form the backbone of the programme.
Launch and Run
Tecsa takes care of every detail to ensure both a successful launch and a smooth transition to you managing your programme independently for the long-term.
On your launch day, Tecsa will execute all onboarding processes, launch offers, and promotions and coordinate launch initiatives with your programme’s partners. We will also set-up the reporting of key metrics and dashboards and kick-off day-by-day plans.
Post launch, we help you achieve stability with our ‘hyper-care’ support service and modify your programme to meet changing customer realities. Once the programme is stable, we hand it over to your responsible internal teams.
Case Studies
Tecsa assisted Al Rajhi Bank, the world's largest Islamic bank located in Saudi Arabia, in increasing redemptions and post-redemption spends for partners by expanding the customer proposition of its credit-card-focused loyalty programme. Additionally, more redemption streams and channels were added to the programme.
210%
increase in members after Tecsa expanded the programme.
Meet the Tecsa Team
Meet our team of industry experts, data scientists, and world-class problem-solvers.
TONY BUFFIN
GERARD WHELAN
DAVE BATTISTON
TONY BUFFIN
Tony brings with him a track record of building, transforming and growing businesses in multiple sectors for both private and public shareholders, including FTSE 100 and ASX 20 listed companies.
Tony spearheaded the revitalization of Holland & Barrett International, a leading UK-based multichannel retailer, and previously served as COO of Travis Perkins PLC where he oversaw the successful transformations in its trade businesses and the international expansion of Tool station.
Tony, former CFO of Coles Group Australia, played a key role in executing a successful turnaround in global retail. Whilst there, he was instrumental in building the company's financial services, data, and online businesses. Previously, Tony was CEO of Loyalty Management Group, an international marketing services and analytics business.
GERARD WHELAN
Gerard is a successful leader with deep expertise in loyalty, CRM and marketing services, gained with global market leaders including British Airways (Avios), EDS, Maritz and Aimia (Nectar UK and Italy).
His deep industry knowledge is rooted in hands-on experience across business development, business process and operational management roles. He has worked in start-up and mature businesses and has unique experience in the design, launch and management of large-scale multi-partner membership programmes.
Prior to Tecsa, Gerard held board level positions including President, GLS Americas at Aimia, and Managing Director at Nectar Italia.
DAVE BATTISTON
Dave has considerable expertise in forging global partnerships, M&A and hands-on leadership of international multi-partner membership programmes.
Dave's expertise includes delivery of major deals in G20 countries. His strengths encompass relationship management, effectively operating at all levels including client Boards and Boards of partner companies, proven negotiation and influencing skills, leading cross-functional teams and incorporating best practise commercialisation across businesses. Industries of focus include retail, financial services, telecommunications, consumer packaged goods, travel and digital media.
