Tecsa offers a broad range of consulting services focused on helping clients make better use of data to improve customer engagement and profitable growth.
Our pragmatic and collaborative approach is shaped by our experience of designing, building, and running some of the world’s largest and most successful loyalty programmes.
We support businesses at all stages of maturity and scale across a variety of areas from programme design and strategy, partnerships, analytics deployment, through to app design, build, and operation. Whether you’re looking for advice on how to pilot innovative uses of analytics and AI through to the development of complex, multi-partner coalition programmes we can help.
Reward Programme Strategy
We help organisations acquire, engage and retain customers by implementing more effective loyalty strategies.
We adopt a holistic approach to reward programme strategy development informed by extensive experience in programme design and operation. We are experts in programme structure, entity design, liability management, and programme economics.
Customer Value Proposition
A clear and differentiated customer value proposition (CVP) is a critical component of all successful programmes.
The CVP needs to evolve to meet changing customer needs and competitive pressures. Tecsa harnesses transactional, behavioral, and attitudinal insights, as well as consumer and market research to shape and refine the CVP. The CVP informs other elements of the programme strategy, including partnerships, offer mix, and app design.
Customer Analytics & Data Science
We use advanced analytics to help clients better understand, anticipate and meet constantly evolving customer needs.
Through harnessing predictive analytics models, we give you the insights to answer questions such as ‘What rewards are likely to be most attractive to different customer segments?’ and ‘How can we increase retention amongst our most valuable customers?’
OneViu is a modular retail analytics platform that empowers brands and retailers to make profitable, data-driven decisions, in near real-time.
The platform gives client access to cutting-edge AI driven algorithms and global best practice without the need for armies of consultants or months of data ingestion.
CRM & Personalisation
Every customer is different, and the key to retaining the modern consumer is keeping them engaged with hyper-personalised communications, product offerings and promotions, presented at the right time.
Our research shows that personalised offers and communications based on customer behavior and category-level recommendations can increase conversion rates by 44% and decrease new member churn by 40%. Tecsa’s customer relationship management (CRM) consulting, gives businesses comprehensive understanding of their customers and then empowers them to leverage this knowledge to deliver timely relevant offers and messaging that resonate on an individual level, and span all touchpoints along the customer journey.
Case Studies
A global apparel brand’s loyalty programme had over 240 million global members. The programme however lacked robust and effective mechanisms for measuring ROI and was fragmented due to differences in points allocations, redemptions, terms, and marketing between countries. As a result, the customer experience was negatively impacted. Tecsa helped the brand’s loyalty programme become economically optimised by introducing improved reporting and redemption mechanisms that significantly boosted the programme's accuracy and visibility of costs and benefits.
240 million
Global members that were looking for better interaction and engagement with the loyalty programme.
Meet the Tecsa Team
Meet our team of industry experts, data scientists, and world-class problem-solvers.
ANTHONY MORRIS
KOOS BERKHOUT
BRENDAN O’DONOVAN
ANTHONY MORRIS
Anthony has extensive experience in loyalty programme design and data-driven business transformation. He has helped shape some of the world’s largest loyalty programmes and has a worked globally with a wide range of retailers and consumer-facing businesses.
His expertise in analytics and CRM was gained at leading organisations including Dixons Carphone where he pioneered the use of decision sciences and AI to optimise all aspects of the customer proposition.
Anthony started his career at Booz Allen working with a variety of clients on strategic and operational issues, specializing in due diligence and turnaround of FMCGs for private equity clients.
Anthony featured in dataIQ’s 100 most influential people in data.
KOOS BERKHOUT
Koos has played a pivotal role in development, launch and management of some world-renowned consumer engagement and membership programmes in retail and finance, including Nectar, Capital One, Rakuten and most recently the yuu Rewards programme in Asia
Koos is an expert in customer strategy, data analytics, and data management with global experience working with consumer and B2B companies across Europe, North America, and Asia
Koos has worked with clients in retail, financial services, automotive, consumer packaged goods, e-commerce, travel & leisure, telecoms, and utilities. Prior to Tecsa, Koos held senior roles at a number of client and agency businesses, including Capital One and Rakuten.
BRENDAN O’DONOVAN
Brendan brings deep expertise in customer strategy and innovation, with a focus on data and analytics driven businesses spanning retail, CPG, financial services, travel and recruitment.
After starting his career in a leading strategy consultancy, Brendan joined Loyalty Management Group (Nectar) in 2005, delivering key improvements in member acquisition and reward liability management. Post acquisition, as VP of Strategy for AIMIA’s EMEA region, he helped to build new loyalty coalitions, grow the ISS retail analytics business, and launch several consumer-facing apps. Most recently, he has led the modernisation of digital marketing and customer analytics capability for a FTSE 250 business serving over 15m customers across 33 countries.
